Reinvent NY Inc. — 745 Fifth Avenue, New York
New York Real Estate. Business Expansion to the US.
We help international buyers, companies and the people they send to New York buy, rent and manage property here, and set up operations in the United States. Founded in Manhattan in 2019.
What We Do
Property in New York, and the work of opening a business in the United States, for clients arriving from abroad.
Buying in New York
Search, due diligence, financing introductions and closing for buyers from outside the US: condominiums, co-ops and townhouses in Manhattan and Brooklyn.
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Rentals for Relocating Professionals
Apartments for executives and families moving to New York on assignment: search, the application file, guarantor options and the lease.
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Property Management
For owners who live outside New York: tenants, the building and board, repairs, renewals and a monthly owner report.
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US Business Expansion
Market research, entity setup, banking, office and hiring for companies opening in the United States, alongside your lawyers and accountants.
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Company Formation & US Address
A New York business address, mail handling and registered-agent coordination, so a new US company can operate from day one.
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Property Tours on Video
More than a hundred apartments, buildings and neighbourhoods we have filmed ourselves. Private viewings in person or on a live video call.
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Apartments for Rent Now
Vacancies published by each building, October 31, 2026. Rents change daily.
Property tours
Apartments, penthouses and townhouses we have shown, filmed by our team. Buying or renting from abroad? We arrange private viewings in person or on a live video call.
On Instagram
Listings, showings and the New York Japanese Founders Happy Hour we host in Manhattan, posted by Satoshi Onodera to 26,000 followers.
Find out what it costs,
before you speak to anyone
Mansion tax, recording tax, title insurance, the deposit, the monthly carry. Move the sliders and every figure recalculates. Nothing is sent anywhere — the whole thing runs in your browser, and you never have to give us your name to use it.
Guides
What a buyer from outside the US needs to know before committing — the structures, the financing, the tax at each stage, and where deals come apart. 193 pages, all free to read.
BUYINGOffer to keys: process, buildings, contracts, diligence4
FINANCING & MONEYMortgages, deposits, currency and moving funds4
RENTING & RELOCATINGLeases, applications, deposits, settling in4
INVESTINGYield, structure, management, holding from abroad4
DATA & MARKETSPrices and rents, New York and the wider US4
TAX & SELLINGProperty tax, withholding, estate exposure, exit4
Our Team
A global team across New York, Tokyo, Singapore, and Seoul.
Satoshi Onodera
Founder & CEO
Relocated to New York in 2019. Previously at NTT Data and Mercari Inc (8 years, including overseas postings in LA and India). Board member of JCCI New York. 8 years in New York.
Toshiyuki Hayashida
Senior Management Advisor
Over 30 years at NTT Data, serving as General Manager and Division Director on large-scale enterprise projects. Spent 10+ years as CEO of NTT Data subsidiaries, including NTT Data Terranos and Net Year (TSE Growth 3622). Extensive experience in corporate turnarounds and operational improvement.
Noriko Yanagisawa
Strategic Partner
CEO of Allerise Co. Ltd. Keio University, Faculty of Law. Career spans Oisix, Red Bull Japan, and Accenture (Strategy Group — marketing strategy, cross-border projects). British-born native English speaker. Based between Singapore and Tokyo, providing global consulting across food, tech, and beyond.
Valon Xhafa
AI Business Partner
Founder & CEO of Behamics Inc. Master's degree from Technical University of Munich. Google Fellow (2016-2017). Computer scientist specializing in machine learning. Founded Behamics in 2019, combining behavioral economics and AI. Partnered with Reinvent NY since 2023 to expand into Asian markets.
Aimi Sato
Marketing & Research
Joined in 2022. Studied in Europe (Bulgaria) during university. Highly regarded by clients for her attention to detail and hospitality. Covers international marketing, market research, and trend analysis. Fluent in Japanese, English, and Korean. Based in Seoul.
Sachie Ito
Sales & Client Relations
FIT (Fashion Institute of Technology) graduate. Over 10 years of experience building deep trust with high-profile clients including artists and top executives. Based in New York.
Riko Shimoyauchi
Sales & Client Relations
Studied real estate at Baruch College, New York. Former professional pianist with 20+ years of performance experience across Japan, Europe, and the US. A strong eye for art and design. Licensed real estate salesperson in New York State. 8 years in Manhattan. Joined in 2024. She visits dozens of buildings in person every month, so clients always hear what is happening in New York real estate right now.
Company
| Company Name | Reinvent NY Inc. |
| Founded | 2019 |
| CEO | Satoshi Onodera |
| Services | New York real estate (buying, rentals, property management) and US business expansion consulting |
| Licence | Reinvent NY, Inc. is a New York State licensed corporate real estate broker (Corporate Broker License No. 10311210959; Principal Office No. 10991243431). Satoshi Onodera is its representative broker. |
Banking Partners
Chase Bank (NY), US Bank, Mercury Bank, Mizuho Bank
Affiliations
Japanese Chamber of Commerce and Industry of New York (JCCI NY)
Trusted by Leading Organizations
Zillow reviews
Reviews left on Zillow, reproduced as written.
From the first time I spoke with Satoshi, I could tell that he had a deep understanding of the market and was genuinely focused on finding the best options for me. Between our first meeting and the next, he did extensive research and stayed in close contact with me throughout the process. It quickly became clear that he is an incredibly hardworking and dedicated agent. He was passionate, sincere, and always quick to respond. I really appreciated how he never gave up and kept working to make things happen. I'd definitely work with him again if I have the chance. Thank you!
- Local knowledge 5.0
- Process expertise 5.0
- Responsiveness 5.0
- Negotiation skills 5.0
I had a great experience working with Mr. Satoshi on my recent property purchase. He was extremely responsive from the very beginning and always quick to answer any questions I had. He supported me throughout the entire process, including negotiating the terms, and helped ensure that everything proceeded smoothly through closing. He also coordinated effectively with the other parties, which made me feel confident and comfortable throughout the transaction. I truly appreciated his professionalism, responsiveness, and support. Thank you very much for all your help!
- Local knowledge 5.0
- Process expertise 5.0
- Responsiveness 5.0
- Negotiation skills 5.0
I had the pleasure of working with Satoshi on the purchase of my property in New York, and I truly appreciate all of his support throughout the process. He was exceptionally professional, responsive, and attentive from start to finish. He showed me a large number of properties and was always quick to arrange viewings whenever new listings came onto the market. I feel very fortunate to have found such a knowledgeable, reliable, and caring professional, and I would highly recommend him to anyone looking to buy or sell real estate in New York.
- Local knowledge 5.0
- Process expertise 5.0
- Responsiveness 5.0
- Negotiation skills 5.0
Satoshi is very enthusiastic and responsible also very patient, he always gave great advice, Satoshi was involved in all aspects of the closing, I am very satisfied he is excellent.
- Local knowledge 5.0
- Process expertise 5.0
- Responsiveness 5.0
- Negotiation skills 5.0
If you had not been in NYC, I truly feel that our relocation would not have been possible. You guided us through NYC itself and provided a level of care and service that went far beyond a typical client relationship.
- Local knowledge 5.0
- Process expertise 5.0
- Responsiveness 5.0
- Negotiation skills 5.0
In 2025 Satoshi Onodera was named a Zillow Top Agent, placing in the top 10% of agents on Zillow — the most-visited real estate site in the United States, with around 230 million visits a month.
What clients have written to us
Property, market tours and US market entry. Where a client wrote in Japanese the note is marked as translated; the wording is otherwise theirs.
Satoshi's New York market tour was outstanding. It will feed directly into our strategy and our entry into the US. Thank you for the four days, and for accommodating us at short notice.
Thank you for arranging the New York tour and for coming with us throughout. It was genuinely excellent — the trip was as productive as it was because of Satoshi.
Thanks to Satoshi, my daughter found a wonderful home. Thank you! Highly recommended!
We had a great experience working with Satoshi. He was friendly, reliable, and incredibly quick. Satoshi really listened to what we wanted and made the whole process easy and stress-free.
They took our situation seriously and we were able to secure the apartment. Fast and accurate throughout.
I have followed Satoshi's posts for a long time. We received precise advice on our US strategy and a fast response at every turn. Thank you.
The session on sustainability gave everyone in our group a detailed understanding of the subject. Thank you for that and for the consulting work.
Since I first reached out on Instagram they have looked after us completely. The refusal to give up made an impression on me.
Published with the client’s permission. Some appear under initials or anonymously at their request.
Founder & CEO
Satoshi Onodera
In 2019, Satoshi left his career at NTT Data and Mercari and relocated to New York to start Reinvent NY.
Before founding the company, he spent 7 years at NTT Data — including overseas assignments in Los Angeles and India — followed by a role at Mercari leading new category launches.
Reinvent NY began with IT and business consulting for companies entering the US, alongside a food business. Clients opening in New York needed homes and offices, and real estate grew into the core of the company. Satoshi is a New York State licensed real estate broker and serves on the board of the Japanese Chamber of Commerce and Industry of New York (JCCI NY).
Recent transactions, 2025–2026
Sales, purchases and rentals we acted on across New York City and the surrounding counties.
Buying, renting or opening in New York?
Tell us what you are planning. We reply within one or two business days, in English or Japanese.
Contact Us