Comment from a New York broker
who works with buyers from Japan
Interviews, on-record comment, TV and podcast appearances, and data for stories on New York real estate, foreign buyers and the cost of living. In English or Japanese.
Email team@reinvent.co.jp with your outlet, deadline and question. Include the deadline in your time zone and we will tell you first whether we can meet it.
TopicsWhat we can comment on
Pricing and inventory at the top of the market, new development against resale, who is buying.
Buying as an individual or through an entity, non-resident tax, FIRPTA withholding on sale, estate exposure.
Why Japanese buyers and companies choose New York, and how the yen changes the calculation.
Rent levels, the 40x income rule in tenant screening, what newcomers run into first.
Choosing a base, office space, the practical setup around a US subsidiary.
How payment services and AI tools are actually used in New York (prior commentary on ABEMA Prime and NewsPicks).
FormatsHow we can help
Phone or video interviews, written answers by email, TV and podcast guest spots, on-location filming in New York (inside a property only with the owner's and building's consent), and checking figures before you publish.
DataFigures you can cite
Published with sources. Attribution is all we ask; a link is not a condition.
CoveragePast appearances
None of these were paid placements.
- Aug 2026NewsPicks (Japan) Interviewed on X Money, the payment service from X, as a user in New York
- Jul 2026ABEMA Prime (Japan) Guest. X Money and the US payments business
- Mar 2025ABEMA Prime (Japan) Guest. A 30-minute discussion of current US policy
- Oct 2024Nikkei FinTech Exclusive interview on a New York AI startup entering Japan
- Sep 2023TOKYO MX2, World Markets Commentator on New York business
- Jun 2023TBS Television Reporting on conditions in New York
- Jun 2023Fuji Television, Mezamashi TV Reporting on conditions in New York
- Nov 2022anan magazine Feature in issue No. 2322
- Mar 2022Nihon Net Keizai Shimbun Exclusive interview, print and online
BioBio for publication
Please identify him as Satoshi Onodera, the founder of Reinvent NY.
Satoshi Onodera is the founder of Reinvent NY and a licensed New York real estate broker. Born in Miyagi, Japan, in 1988, he worked at NTT DATA, where he was posted to Los Angeles and ran M&A work in India, and at Mercari on payments, before founding Reinvent NY in New York in 2019. He advises buyers from Japan on how to hold US property, by name, entity and tax position, and represents them through the purchase. In 2025 he was ranked in the top 10% of agents on Zillow.
Headshot (JPEG), free to use with this story. One-page media kit (PDF) with bio, topics, past appearances and contact.
FAQBefore you ask
No. We do not charge for interviews, comment or appearances. Sponsored content is a separate conversation.
Not in a way that identifies a client. We describe transactions in general terms, without combining an address, a date and a building name.
New York, Eastern Time. Japan is 13 hours ahead in summer and 14 in winter, which makes Tokyo mornings a workable window for live segments.