Reinvent NY
Satoshi Onodera — Founder & CEO of Reinvent NY

Founder & CEO

Satoshi Onodera

In 2019, Satoshi left his career at NTT Data and Mercari, self-funded an E-2 investor visa with his own capital, and relocated to New York to start Reinvent NY.

Before founding the company, he spent six years at NTT Data — including overseas assignments in Los Angeles and India — followed by a role at Mercari leading new category launches.

Today, Reinvent NY serves over 100 clients from 20+ countries, providing E-2 visa consulting, New York real estate services, and end-to-end relocation support. Satoshi holds a New York State Real Estate License and serves on the board of the Japanese Chamber of Commerce and Industry of New York (JCCI NY).

Our Team

A global team across New York, Tokyo, Singapore, and Seoul.

Satoshi Onodera

Satoshi Onodera

Founder & CEO

Relocated to New York in 2019 after self-funding his E-2 investor visa. Previously at NTT Data (6 years, including overseas postings in LA and India) and Mercari. NY State Licensed Realtor. Board member of JCCI New York. 8 years in New York.

Toshiyuki Hayashida

Toshiyuki Hayashida

Senior Management Advisor

Over 30 years at NTT Data, serving as General Manager and Division Director on large-scale enterprise projects. Spent 10+ years as CEO of NTT Data subsidiaries, including NTT Data Terranos and Net Year (TSE Growth 3622). Extensive experience in corporate turnarounds and operational improvement.

Noriko Yanagisawa

Noriko Yanagisawa

Strategic Partner

CEO of Allerise Co. Ltd. Keio University, Faculty of Law. Career spans Oisix, Red Bull Japan, and Accenture (Strategy Group — marketing strategy, cross-border projects). British-born native English speaker. Based between Singapore and Tokyo, providing global consulting across food, tech, and beyond.

Valon Xhafa

Valon Xhafa

AI Business Partner

Founder & CEO of Behamics Inc. Master's degree from Technical University of Munich. Google Fellow (2016-2017). Computer scientist specializing in machine learning. Founded Behamics in 2019, combining behavioral economics and AI. Partnered with Reinvent NY since 2023 to expand into Asian markets.

Aimi Sato

Aimi Sato

Marketing & Research

Joined in 2022. Studied in Europe (Bulgaria) during university. Highly regarded by clients for her attention to detail and hospitality. Covers international marketing, market research, and trend analysis. Fluent in Japanese, English, and Korean. Based in Seoul.

Sachie Ito

Sachie Ito

Sales & Client Relations

FIT (Fashion Institute of Technology) graduate. Over 10 years at Issey Miyake New York, building deep trust with high-profile clients including artists and top executives. Experienced real estate investor with properties in Westchester, Queens, and Manhattan. Based in New York.

Riko Shimoyauchi

Riko Shimoyauchi

Sales

Studied real estate at Baruch College, New York. Former professional pianist with 20+ years of performance experience across Japan, Europe, and the US. Passed the NY real estate licensing exam on her first attempt. 6 years in Manhattan. Joined in 2024.

Ready to Make Your Move?

Whether you need an E-2 visa, a property in New York, or help relocating your family — we have been through it ourselves. Let us talk.

Contact Us