Franchise
Business · Reinvent NY glossary
A franchise is a business model where an investor purchases the right to operate under an established brand's name, systems, and support structure. Franchises are popular for E-2 visa applications because they provide a proven business model, training, and brand recognition — reducing the risk of failure. Common E-2 franchise investments range from $100,000 to $500,000+, including franchise fees ($20,000-$50,000), buildout costs, equipment, and working capital. Popular categories include restaurants (Subway, McDonald's), fitness (Orangetheory), cleaning services, and education centers.
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