DBA (Doing Business As)
Business · Reinvent NY glossary
A DBA (also called 'trade name,' 'fictitious business name,' or 'assumed name') allows a business to operate under a different name than its legal entity name. For example, 'Reinvent NY Inc.' could register a DBA to operate as 'Reinvent Real Estate.' DBA registration is filed at the county or state level and costs $25-$100. DBAs do not create a separate legal entity or provide liability protection — they simply allow the business to use an alternate public-facing name. Banks require DBA registration to open accounts in the trade name.
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